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Privacy Policy

Last updated: February 2026

This privacy notice tells you what to expect us to do with your personal information.

Contact details

Bendy Bodies is the data controller for the purposes of UK data protection law.

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

We also collect or use the following special category information to provide services and goods, including delivery. This information is subject to additional protection due to its sensitive nature:

We collect or use the following information for the operation of customer accounts and guarantees:

We collect or use the following information for service updates or marketing purposes:

We collect or use the following information to comply with legal requirements:

We also collect or use the following special category information to comply with legal requirements. This information is subject to additional protection due to its sensitive nature:

We collect or use the following personal information for dealing with queries, complaints or claims:

We also collect the following special category information for dealing with queries, complaints or claims. This information is subject to additional protection due to its sensitive nature:

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. 

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

Your data protection rights

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for collection and use

Our lawful bases for collecting or using personal information to provide services and goods are: Contract; Legitimate interests.

Contract:We have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object..

Legitimate interests:We’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

Bendy Bodies processes limited personal information in order to operate and deliver yoga classes safely and effectively.

This includes managing bookings, maintaining attendance records, communicating important updates (such as schedule changes), adapting instruction where appropriate, and ensuring a safe environment for participants.

Processing this information is necessary for the efficient administration of services and to provide a consistent and safe experience for clients. The benefits include accurate booking management, effective communication, injury prevention, and maintaining professional standards.

Only information that is relevant and necessary is collected. Data is stored securely using reputable systems, access is restricted, and individuals may request access, correction, or deletion of their information in accordance with UK GDPR.

The legitimate interests of the business do not override the rights and freedoms of participants, as the information collected is proportionate, expected within a service relationship, and used solely for the purpose of delivering yoga services.

Where we collect health information, this is processed on the basis of your explicit consent under Article 9(2)(a) UK GDPR, together with our legitimate interests in ensuring safe participation in physical activity.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are: Contract; Legitimate interests.

Contract:We have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Legitimate interests: We’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

Bendy Bodies processes personal information to operate its online booking system and manage customer accounts effectively.

This includes maintaining accurate booking records, processing payments, managing class credits or transfers, communicating important account-related updates, and ensuring secure access to booking information.

This processing is necessary for the efficient administration of services and provides clear benefits to participants, including convenience, accurate booking management, secure payment handling, and timely communication regarding their classes.

Only the minimum personal information required to operate the booking system is collected. Data is processed using secure third-party platforms, access is restricted, and individuals retain control over their information in accordance with UK GDPR.

The legitimate interests of the business are proportionate and do not override the rights and freedoms of participants, as the information processed is expected within a service relationship and is used solely for account management and service administration.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are: Consent.

Consent:We have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Our lawful bases for collecting or using personal information for legal requirements are: Legal obligation.

Legal obligation::We have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are: Legal obligation; Legitimate interests.

Legal obligation:We have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Legitimate interests: We’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

Bendy Bodies processes personal information in order to respond to queries, investigate complaints, and manage potential claims appropriately and fairly. This processing is necessary to:

  • Communicate effectively with individuals raising concerns
  • Review booking and attendance records
  • Investigate incidents or accidents
  • Comply with insurance requirements
  • Resolve disputes in a transparent and timely manner

The benefits of processing this information include ensuring issues are handled responsibly, maintaining professional standards, protecting the safety of participants, and enabling fair resolution of complaints.

Only information that is relevant to the specific query, complaint, or claim is processed. Records are stored securely, access is restricted, and information is retained only for as long as required for legal or insurance purposes.

The legitimate interests of the business are balanced against the rights of individuals, and processing is limited to what is proportionate and necessary in the circumstances.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

Children’s data

Where classes are provided to children, personal information is provided by a parent or legal guardian. We do not knowingly collect personal data directly from children without parental consent. Parents or guardians may request access, correction or deletion of their child’s information at any time.

How long we keep information

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including legal, insurance, safeguarding and accounting requirements.

At the end of the applicable retention period, personal information is securely deleted or anonymised.

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

Who we share information with

Data processors

Others we share personal information with

Sharing information outside the UK

Some service providers operate internationally. Where personal data is transferred outside the UK, this is done using recognised safeguards such as Standard Contractual Clauses (SCCs), the UK International Data Transfer Addendum, or adequacy regulations.

Data security

We implement appropriate technical and organisational measures to protect personal information from unauthorised access, alteration, disclosure, loss or misuse. This includes secure cloud-based systems, restricted access controls and encrypted payment processing.

Cookies

When you visit our website we may send you a cookie. A cookie is a small text file that may be placed on your device to assist website function and improve user experience. Our website currently uses essential cookies only.

Essential cookies are used for:

These cookies do not:

As these cookies are essential for the website to function, they do not require consent.

When you make a booking or payment, BookWhen and Stripe may place their own cookies on your device to maintain session security, prevent fraud and process payment securely. These providers have their own privacy and cookie policies.

Bendy Bodies does not currently use Google Analytics, Facebook Pixel, advertising/remarketing tools, or behavioural tracking software. If this changes in the future, this Privacy Policy will be updated and a cookie consent mechanism will be implemented where required.

You can control or delete cookies through your browser settings. Blocking essential cookies may affect website functionality, including booking classes.

Lodging a Complaint

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this notice. If you remain unhappy, you can also complain to the ICO.

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